I love Drupal. What? You haven’t heard of Drupal? Well then, you just don’t know what you’re missing. Drupal is a robust, open source CMS application written in PHP and using MySQL. I’ve played around with Joomla, and it’s pretty cool. But when I had a big project for a real “content management system” I went with Drupal and never looked back.

The original goal of my original project was to come up with some way for multiple users to submit and publish content on a community website. I was in the position to upload and edit multiple PHP pages to make any updates or changes to the website. I figured there should be a better way. That’s where Drupal came in.

I set it up for my son’s school. It was very successful. I handled the administration and the care and feeding of the webserver, and a real marketing pro handled the content part of it. As of tonight we have over 200 registered users and a ton of anonymous users. I’m proud of it.

At work, we have a fine “oral tradition” that our newer employees, (myself included) are having a hard time getting our heads around. I installed Drupal as a way to address this. So far, so good. Many see the value of what I’m trying to do.

Now, add a dash of “social marketing” into the mix. I am a big fan of transparency. I want to lay my cards on the table and let you see what I’m working on, what my team is working on, and help you understand the challenges we face. It would be really great if I could get my team blogging on our departmental Drupal site. I’m not yet convinced they are comfortable with this. As I said in previous posts, opening up the Kimono a little bit can be a little uncomfortable.

What are your thoughts on getting your team to participate in this sort of communication? How would you sell your team on doing this? I realize that this might add some additional overhead to the workday, but I wonder what the ROI is on this sort of PR. I’d be curious to hear your thoughts.  How can social martketing help an department within a company?