I’m going to review the book, Myths of Innovation by Scott Berkun.
In Scott’s book, he busts up the “myth of epiphany” by breaking down the history and process of how new ideas become reality. He explains the methods behind innovation, challenges innovation faces and explains how it just isn’t one guy alone, who has the best idea.
I really enjoyed this book.
I like to think myself as an innovative person, and as Scott explained the challenges that innovators or innovative ideas come up against, I could related all too well. Scott explains that innovators don’t usually find support with the mainstream and that often drives them to work alone on problems others ignore, and how this could explain the connection between “breakthrough thinkings” and new companies. That makes me think of the Googles and Microsofts of the world, both of who are just two of some of the bigger examples of breakthrough companies.
I liked how Scott pulled in tons of information from other sources and linked it into a way that made it all make sense. The book had lots of content from other sources, that helps put some of these larger ideas into perspective for me. Scott also references some of the points from Malcolm Gladwell’s book, Outliers, (which I also enjoyed), such as the 10,000 rule and the influence of opportunity.
What I found particularly helpful, was Scott’s sections on helpful suggestions, such as “Creative Thinking Hacks, “How To Pitch an idea,” and “How To Stay Motivated.” This is particular challenge for me so I really appreciated the information and definitely plan to leverage what I learned in 2011.
Now, I read this version on the Kindle, so I don’t know if this is the same in the printed book, but I also liked the way all the chapter’s footnotes are at the end of the each chapter. I found this a refreshing way to read the footnotes while the content of the chapter is still fresh in my mind
Finally, I enjoyed Scott’s writing style, his sense of humor, and that way he was able to combine and weave them into the book. I would recommend this book, and look forward to reading Scott’s other works.
You can find the O'reilly Page for the Myths of Innovation here.